I’m no expert, but in today’s world of marketing and consumer awareness, going green may not be the only thing you consider, but it’s certainly a factor in buying products. So, I checked; as it turns out, experts have come to the same conclusion.
Millennials, or those born between 1979 and 2001, have a strong commitment to social and environmental responsibility. In fact, in a Cone study, 69% of millennials said they consider a company’s social/environmental commitment when deciding where to shop. A Generate Insight study found that 64% of 18-29 year olds would be willing to pay more for a product if they knew some of the money from their purchase would go toward an environmental cause.
So what’s the hold up on the push for green technology? Obama has promised a commitment to lowering greenhouse gases, and has offered green technology for job creation in light of the recession. But now it looks like the United States will be taking a backseat to China?
That’s right, China’s 863 plan (named for the year and month in which it was developed) pumps billions of dollars into labs and research. As of 2006, China committed again to energy technology and increased funding for solar, wind, and hydroelectric technology. Since then, they’ve doubled their wind-power capacity year, after year, after year. They’ve also become the largest producer of solar photovoltaic cells than any other country, bringing in foreign customers from around the world.

Renewable Energy in US, China, World
When we talk about fixing our economy in the capitalist market, we have to offer products to individual consumers and sign contracts with foreign companies and investors. Renewable energy technology can do both by offering individuals eco-conscious product choices, and giving the United States energy technology to export (rather than relying on foreign oil we import). While we wait for Congress to decide on cap-and-trade, or the UN to come to a climate agreement, I’m still waiting for companies to realize that it’s actually profitable to “go green.” What do you think about renewable energy technology and it’s possible impact? I’m all ears!
Fight the Good Fight,
Johanna Hudgens
|
|
||||||||||||
|
|
|
|
||||||||||
|
|
||||||||||||
Related articles to check out:
- Copenhagen climate summit: technological revolution needed to combat climate change (telegraph.co.uk)
- Texas Curb ‘Em: How the Lone Star State Slashed Emissions (blogs.wsj.com)
- The environmental shakedown of the industrial democracies in Copenhagen (seattletimes.nwsource.com)
- China Emerges as Green-Tech Leader (online.wsj.com)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=4ab71964-a77a-40da-ae28-cb8d828959b2)

![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_a.png?x-id=43ccaaca-1fef-49d4-bec4-0068b097d0b6)